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MOAI Real Estate

//Real Estate

Project Details

How to sell homes during a real estate crisis — a synergy-based strategy connecting construction, design and furnishing into a single sales process.
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How to Sell Homes During a Real Estate Crisis

The success of real estate marketing during the toughest years of the industry came from the creation of synergies between different yet complementary sectors, all aimed at a single goal: sales. The technical knowledge gained in the field was invaluable, providing insights that allowed us to offer clients excellent service at competitive costs — in collaboration with Donkey Lab.

In an increasingly fast-paced world where time is limited, many people seek a partner they can fully trust. The strategy was built around exactly that: structuring a network of professionals capable of satisfying every aspect related to the home, from architectural design to interior furnishing, guiding clients directly into the hands of the right experts at every stage.

  • DateFeb 2008 – Apr 2013
  • ClientReal Estate Sector
  • SkillsCreative Strategy , Real Estate
  • Associated withDonkey Lab
Key Result.

" By bringing together three professions traditionally in competition — construction, interior design, and furniture manufacturing — we secured competitive prices for fully custom homes, keeping all three sectors active during the crisis. "

Step 1 — Construction & Shell Pricing
The first phase involved direct meetings with construction companies to define a precise selling price per square meter for a shell home — delivered without dividing walls or internal installations. This baseline pricing gave the entire project a transparent and competitive foundation, allowing the rest of the service chain to be built on top without unexpected cost overruns.
Step 2 — Interior Design Collaboration
The second phase brought interior designers and architects into the process, establishing a fixed price per square meter for complete interior design services. This allowed clients to plan their full investment upfront — from structural shell to finished interior — with clarity and confidence, while ensuring professional quality at every step.
Step 3 — Furniture Catalogs & Budget-Based Design
Working directly with furniture manufacturers, multiple catalogs were developed across different budget tiers. These were handed to the architects, who used the chosen furniture to design the home’s interior layout — ensuring full coherence between design vision and furnishing selection. The result: fully personalized homes at standardized, accessible prices, even during the deepest years of the market crisis.
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