Generazione Green is a Milan-based renewable energy company offering a complete ecosystem of sustainable home solutions — from photovoltaic systems and heat pumps to condensing boilers, air conditioning, EV charging stations, and window frames. As Director of Global Marketing Communications, the role covered the full spectrum of brand strategy, business development, and market communications to drive rapid commercial growth across the Italian market.
With sales of 28 million euros and a turnover of over 3.5 million in just two years, the results validated the strategic approach: building trust-based client relationships, positioning green technology as an accessible and financially rewarding choice, and creating a coherent brand voice across all channels. Following an in-depth analysis of market data and evolving consumer trends, the next phase focused on redirecting the company toward new objectives and higher-impact growth opportunities.