Marketing specialists work in all sectors, analyzing market developments and devising and planning marketing activities. The field of activity is very broad and encompasses all types of commercial goods and all marketing tools. Marketing specialists are the central interface between all interest groups involved in the value creation process and customers.
At the company level, they analyze the market and the competition, define marketing objectives and strategies in agreement with management, coordinate and harmonize the numerous marketing tools related to the product, price, distribution, advertising/promotion, and finally monitor the results and review and, if necessary, optimize the marketing plan and related measures.
For companies, having an APF Marketing Specialist means benefiting from the skills needed to increase corporate competitiveness and meet current and future market challenges.

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