Donkey Lab was born in 2006 out of a simple but clear idea: businesses don’t just need a logo — they need to communicate better, connect with their audience and build a visual identity that actually works in the market
What started as a small graphic design and advertising operation quickly evolved into a full-service creative studio, active across Italy, Switzerland and — since 2013 — the Canary Islands. Over nearly 20 years, Donkey Lab has served clients across real estate, green tech, hospitality, sport, food and retail, always building tailor-made solutions rather than off-the-shelf products.
The studio’s core strength lies in combining creative vision with a strong commercial mindset: every design decision is grounded in market analysis, audience understanding and business objectives. This approach — developed through direct client work in multiple countries and industries — has allowed Donkey Lab to operate at the intersection of creativity, strategy and results.
Services span the full creative spectrum: corporate identity and graphic design, professional web design and e-commerce, social media management and digital advertising, photography and video production (including drone footage with full licence), virtual tour 360° Matterport for real estate, 3D photorealistic rendering, architectural drawings, interior design and decorated floor plans.
In the real estate sector specifically — where Donkey Lab has worked most intensively — the studio offers an integrated visual marketing package: professional photography, aerial drone footage, 360° virtual tours, home staging visualisation, 3D renders and full digital campaigns, everything needed to present a property at its best and reach buyers locally and internationally.
Notable projects include: 3D architectural rendering and design for a 24-unit student residential building in Los Realejos (Tenerife); branding, logo and website for Sueño Atlántico real estate agency; corporate identity and web for Black Bull Invest; websites for Moai Real Estate and Borza Real Estate; 3D logo design for Atlantis Real Estate; marketing brochure and materials for Generazione Green (Milan); full corporate identity for Swiss client +41; product label design for Manor Food Switzerland; professional video curriculum for golf instructor Marco Sammuri; and the complete brand identity for Donkey Lab itself — logo, stationery, clothing and digital presence.
